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How do you price a product when you’re just starting out?

Pricing feels like a black box. Too low and you’re stuck on the hamster wheel. Too high and you scare people off. I’d love to hear how other early-stage founders approached pricing — especially if you’ve pivoted or adjusted over time.

One Response

  1. I always start by focusing on total value for the customer. Once that is established you can easily justify your piece. For example with a SaaS client I work with there were able to use the solution and charge a tenant 10 cents per use. One that was established I said our fee would be 2 cents per use. They get 80% and we get 20%. Of course they have some costs to implement but this would be at most 4 cents per use. Positioned like this it was clear that it was a win-win and there was zero resistance or discussion afterwards.

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